Wednesday 30 September 2015

Adobe Audition work sheet



  1. I have learnt today how to import audio into Audio Audition. I was able to highlight certain sections of my audio and edited them separately. 
  2. I learnt how to manipulate my audio, such as increasing and decreasing the volume with out effecting the quality. 
  3. I learnt the difference between Waveform and Multitask. Waveform is where you edit audio and multitask is where you arrange your audio, meaning you can edit with 3 different sounds at the same time. 

Monday 28 September 2015

Evaluation of voice recording

Learnt:
I really enjoyed todays recording session. I learnt some useful skills on how to record successfully, such as figuring out how the microphones should be positioned to get certain surrounding in your recording or out. I also learnt to press the recording button twice or it to actually record.

What I found hard:
At first I found it hard to speak into the microphone with out it being to loud and a low quality. However I soon figured out that I was speaking to close into the microphone, so I moved it away from me so that I was clearly and it had better quality

What I found easy:
I found it easy to play back my recording and to listen to it after. I also found it easy to fast forward and rewind my recording to listen to certain parts of my recording.

Voice Recorders


Wednesday 23 September 2015

LO1 Task 2 Notes

The film I have chosen to analyse is Titanic



Purpose:

The purpose of Titanic is to entertain their audience. This film has special effects included in, such as special effects. It is targeted at a mass audience internationally, this means it reaches out to America, Europe and. Its overall purpose for this film is to make a profit, as it is a commercial film for 20th Century Fox, which is a conglomerate.

Genre:

There is a mix of genres in the film Titanic, this is called a hybrid. Titanic genres include; drama, romance, historical, action and classical. Titanic also includes sub-genres, such as action romance and classical romance. It fits in with Kate domaille's narrative type- Romeo and Juliet as it is a deep love story.

Form:
I am analysing a feature film as it runs for 194 minutes.
It has been distributed through DVD/Blur-ray, streamed through Sky, cinema, streamed through Netflix's, pirate websites (illegal), app store, google play download films onto Devices and TV.

Style:
The style of Titanic is Old-fashioned. Titanic has high production values to make it look expensive so that is fits in with the style verisimilitude for when it was set (1912). The mise-en-scene in titanic the RMS ship is split into class (society). The lower level is clearly used by the lower class guests. It is smaller and more enclosed. On the other hand the upper levels was very grand with expensive taste, this obviously shows it was made for the upperclass.

Content/meaning


Titanic fits in with Todorov theory of structure. Equilibrium- Titanic sets of safely, passengers are secure on the ship, everything's calm and balanced. Disequilibrium is where Rose is wanting to kill herself due to her society class, Jack and Rose fall in love; however this is forborne as they are in a different class, plus Rose is engaged. Titanic hits an ice burg which makes it sink, killing a mass of people. Roses fiance tries to kill jack, however fails at this. Jack, Rose and a mass of people (lower class) are left to freeze in the atlantic water. The new equilibrium is that Rose has survived the disaster and makes a new start in life with Jack always in her memories.


Narrative/structure
Todorov (1997)- order of events (Key Stages) five key stages in a story/narrative. Main three stages;
Equilibrium- balance
Disruption/ disequilibrium- imbalance enigma (problem)
New equilibrium/resolution- solving of the enigma
However the formula is interchangeable, as you can start on a disequilibrium and have the enigma resolved.

Titanic has elements of Cande Louis

Cande Louis
one is always seen as subordinate and one is always the dominant- challenge
"Binary opposition"- gender male vs female- stereotypically male is always dominant
Class/ social status- rich vs poor (upper class vs lower class)
age- young vs old

Micro elements
- sound- diegesis is the story world'/ world of the narrative. How real the diegesis appears is linked to the level of Verisimilitude (which means the appearance of being real)'.
Diegetic- sound you can see being made natural to the story world- 2 people can hear it audience and
characters
Incidental music- music that reflects the mood of the scene/ conditioning emotions. Need to describe the pace and tempo/ denote it.
Non-diegetic sound effects-
Sound tracks-
Non diegetic- added in editing, put in for the audience- 1 can hear it (audience)
Dialogue- important phase - reinforce the genre of the film
Sound effects- sample of sounds that reinforces an action significant sound effects link it back to the audience
- Mise en scene
- Camera Work- Detonated/ denoted- what are the connotations
- Editing
Denotations is what you describe what you see and hear
connotations is how thing are represented/meaning/how it relates to your audience

The denotation of this image is a red heart
The image denotes a red heart
In this image a red heart can be denoted
Therefore this denotations connotes love
connotations can be linked to the narrative/genre/ representation to your film
Laura Mulvey 1975 said   "The male gaze" female representations in order to attract a male audience
women objectivised as Sex objective subordinate
Antagonist and Protagonist- lead role/hero
TITANIC- follows this structure



Diegetic

In the film Titanic there is a lot of dialogue used which is natural so we know that this is diegetic sound, as the audience and characters can here this. This diegetic sound will have been processed in pre-production as well as production. A famous line from titanic which is foreshadowed throughout the film is "I've got you, I won't let you go". The denotation of this scene is Jack holding onto Rose, as she is hanging of the ship to commit, trying to save her. The connotations of this are love, strength and trust, which is an important part in Titanic. Another significant line in Titanic is  "I figure life's a girt and I don’t intend on wasting it, you never know what hand you're going to get dealt next, you'll learn to take life as it comes at you, to make each day count".  The denotations of this scene was Jack living the higher class life, dining with “fine” people; however he stated and showed to the “fine” people how he was totally fine being a lower class citizen. Proudness, dignity and courage were connoted in this scene. This particular line actually fits in well with Cande theory of binary opposition, higher class vs lower class. Titanic includes a sound bridge, to make the transition more natural. It started as non-diegetic and became diegetic, it denotations were classical music being played in a very posh restaurant to make the film verisimilitude for when it was set. The sound track connotes elegance, calm and movement.



Non-diegetic

Mainly the non-diegetic sound in Titanic is usually the sound track "My Heart Will Go On". The denotations of this track is that it has a very slow/steady tempo; however it gradually becomes stronger and faster to connote that its slow to fall in love, but then comes all at once. It also connotes, love, emotions and connection. Another non-diegetic sound featured in Titanic is incidental music, it is denoted in the scene where Rose is forbidden to see jack by her mother and it later becomes diegetic to make the editing invisible. It connotes thoughts, feelings and determination, due to the context it is in. Another example of non-diegetic sound is incidental music. The denotations is where the ship hits the Ice age, it connotes danger, panic and chaos.

Mise-en-scene

Horror film:  Low key lighting, blood, jump scares
Indie Music video- black and white filter, instruments, cheap special effects
One micro elements that is encoded to create meaning/representation (stereotypes) in music videos/film trailers is MISE EN SCENE- encoded--- put there on purpose
  1. Location-  link to how they reinforce your genre / representation
  2. costume/make up   link to how they reinforce your genre / representation  
  3. Props   link to how they reinforce your genre / representations
  4. Colours/lighting   link to how they reinforce your genre / representations
  5. Gestures   link to how they reinforce your genre/ representations

Location are encoded to create verisimilitude/be aspirational to the audience.
2 important locations, as always denoted and connoted, why is that location significant
Costume- reflects the diegesis, creates representation- binary opposition, how does the costumes reflect the target audience
Props-  property is anything that is handheld. Significant props; iconography, the necklace, art book pencil, iconography are items that create stereotypical representations that become well known and recognised. This can create ideologies.
Colours/lighting-  colours are encoded to connote moods/ emotions. There are two types  of lighting that are used to reinforce genre styles/ emotions/ verisimilitude for the audience:
Low key lighting- dark  High key/natural lighting- bright.
Low key lighting is encoded when the scene/location has shadow and low light. What are the connotations/representations that are created using this type of lighting?
High key lighting is encoded when the scene/location is bright and well fit.
What are the connotations/representations that are created using this type of lighting?
Gestures- Body language,

This is England
Almost has mix of well dressed to trampy. Unique styles. Different costumes to show different classes- to show division

Locations and iconography (2-3) examples
Characters and acting gesture (protagonist antagonist)
Costume and Make up (protagonist v antagonist)
Props (2-3 significant props)
Lighting and Colour (high key or low key examples)


Production process:
                km
-pre production- planning
- production-
- post- production


Diegetic- "I've got you, I wont let go"
"I figure life's a girt and I don't intend on wasting it, you never know what hand you're going to get dealt next, you'll learn to take life as it comes at you, to make each day count"
"you'll require me a way a wife is suppose to require me"



None diegetic
Soundtrack-



Diegetic

In the film Titanic there is a lot of dialogue used which is natural so we know that this is diegetic sound, as the audience and characters can here this. This diegetic sound will have been processed in pre-production as well as production. A famous line from titanic which is foreshadowed throughout the film is "I've got you, I won't let you go". The denotation of this scene is Jack holding onto Rose, as she is hanging of the ship to commit, trying to save her. The connotations of this are love, strength and trust, which is an important part in Titanic. The effect this has on the audience is that we feel that we are in the moment of Jack and Roses romance. Another significant line in Titanic is  "I figure life's a girt and I don’t intend on wasting it, you never know what hand you're going to get dealt next, you'll learn to take life as it comes at you, to make each day count".  The denotations of this scene was Jack living the higher class life, dining with “fine” people; however he stated and showed to the “fine” people how he was totally fine being a lower class citizen. Proudness, dignity and courage were connoted in this scene. This particular line actually fits in well with Claude Levi Shawls (1969) theory of binary opposition, higher class vs lower class. Titanic includes a sound bridge, to make the transition more natural. It started as non-diegetic and became diegetic, it denotations were classical music being played in a very posh restaurant to make the film verisimilitude for when it was set. The sound track connotes elegance, calm and movement. 

Non-diegetic

Mainly the non-diegetic sound in Titanic is usually the incidental music "My Heart Will Go On". The denotations of this track is that it has a very slow/steady tempo; however it gradually becomes stronger and faster to connote that its slow to fall in love, but then comes all at once. It also connotes, love, emotions and connection. Another non-diegetic sound featured in Titanic is incidental music, it is denoted in the scene where Rose is forbidden to see jack by her mother and it later becomes diegetic to make the editing invisible. It connotes thoughts of feminism, feelings and determination, due to the context it is in. Another example of non-diegetic sound is incidental music. The denotations is where the ship hits the Ice age, it connotes danger, panic and chaos. This part of Titanic fits in with Todorov theory about the order of events, disequilibrium. The effect it has on the audience is that




Monday 21 September 2015

Target Sheet


3 Thing I learned today


Five things I learnt in Fridays Lesson using Adobe Premiere are:

  1. First I learnt about the timeline on Premiere. This is where you can control which parts are shown in your video. As well as it enables you to edit video and audio, such as insert transitions and colour.
  2. I also found out how to cut the video into separate parts by using the razor tool. This allows you to edit each scene individually.
  3. After learning this skill I was able to go even further with editing my separate scenes and I had the ability to add a title on to one of the scenes. By clicking the editing tab on the top of premiere I could select at text box and change the font of my writing and have a title on my video.

Wednesday 16 September 2015

Peer Assessment

Peer Assessment for my LO1 task 1 for my script so far

Assessors name is Jai 

Key terms that i will make sure my partner has in her script are

  • Cross media ownership 
  • Synergy *
  • Conglomerate *
  • Subsidiaries *
  • film production cycle*
  • PDE *    
  • audience*
  • film production process*
  • Vertical intergration and horizontal*
  • joint venture*                                                                                                                                                   yes they do have all five heading however market position needs to be completed.

Competitors

Competitors-
Rivals
Enemies
Match
Controversy
opposition

opponent
adversaries
competition
Standings
challenger

Monday 14 September 2015

Market Position LO1

Market Position LO1

Market Position means how successful the company is in their field.

When researching about my chosen company to evidence their market position, I could search for these 3 things:

  • ratings on products
  • Gross Profit Margin ( Latest film made, most successful product made)
  • Success of subsidiaries
  • Shares
  • How much products are bought
  • Marketing and advertising
  • Shares and Influences
  • Revenue of the company
  • Specialised
  • Nationally/ internationally
  • Difference

Why can 20th century make there films international?

Wednesday 9 September 2015

Lesson 2

Lesson 2 Starter

I got 6/10 on todays lesson starter!

LO1- Task 1: Ownership of 21st Century Fox


Owner Ship script



Hey guys, my names Lauren Baxter and I work for a company called Education Wise. You lucky people have got me to inform and teach you about the wonderful aspects of media! We are going to be studying about the global American film studio 20th Century Fox, owned by Rupert Murdoch. You will be very familiar with films made by this company such as, the first two Star wars, Titanic and Fault In Our Stars. 20th Century Fox is a commercial company, meaning they make products for money.


20th Century Fox is owned by Rupert Murdoch, as well as him owning News cooperation, this is an example of cross media ownership. 20th Century Fox is a conglomerate; this is a company that is run by other/smaller companies which are called subsidiaries. The opposite of a conglomerate is an independent company. Warp is an Independent company. This basically means that the company works for themselves. 20th Century's Fox subsidiaries include, Fox Home Entertainment, 20th Century Fox TV and 20th Century Fox Pictures. Think of it as a terry's chocolate orange, its a huge orange made it up of other pieces, plus there not all the same size! The structure of 20th Century Fox, is done by the subsidiaries. 20th Century fox will produce and create the film, Film Production cycle and Film Process Cycle and then the subsidiaries will distribute the media product helping to promote it. Cross media ownership is the ownership of multiple media businesses by a person or a corporation. 20th Century Fox own a film production company and a Television company (20th Century Fox Television). There are other media companies that have cross media ownership, for example BBC. BBC work with a lot of media platforms such as Radio, TV and online. BBC are a public service broadcaster. This means that they are funded by the public and are TV license fees. This is very important to independent companies such as Warp as this means they can distribute their products through BBC. This is an example of Joint venture, which basically means two companies that are not owned together/part of the same company.


Operating Models
  


There are two types of integration, vertical and horizontal. Horizontal integration is where a company works together to cross promote a product. The effect of this is called synergy. If you don't know what synergy means its basically the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts. Right now some more useful key terms for you to use! Affiliate is a company that isn't owned by the company but works beside them. An example of this is Dream Works and 20th Century Fox. Joint Venture is two companies that are not owned together/part of the same company. An example of this would be Warp and Film 4.

For a media product to work efficiently and get to an audience successfully it needs to follow these steps, which is called PDE. First of all production, which is the making of the project. Then distribution, this means making it available / marketing and advertising. When distributing a media product the subsidiaries are needed, as the product will need to be promoted to an audience by numerous ways. For example, gaming, magazine, newspaper, TV, cinema and Radio. In a conglomerate company the subsidiaries that work for them will be specialised in those areas of work, so that they can promote the product. The last step for the media product to be successful is exchange, which is audience consumption. Now Vertical integration is the ability for a company to control, distribution and exchange of its products, examples of this include 20th Century Fox and Sony which are both conglomerate companies. Film Production Cycle is ways in which the company controls the three main stages of the film production process through having complete control over PDE. You first start with Pre-production; this is organising/planning, cast, location scouting, script writing props, budgets, set design and directors. Then production which is the making of the media product, recording scenes, acting, dress fitting, make up, lighting, sound, on set effects (Pyrotechnics) and prosthetic. Finally onto editing/finalizing, creating trailer, editing scenes, CGI (Computer generated imagery), Chroma key, composing, audio editing, special effects and music effects.

Products

The term production means what the company produces. 20th Century Fox is a subsidiary of 21st Century Fox, which owns, Sky, radio, Fox News and Star. 20th Century Fox own many subsidiaries on different media platforms such as, 20th Century Fox Home Entertainment, 20th Century Fox Television, Blue Sky's Studio, Fox Home and DVD/Blu-Ray. So this should explain to you that 20th Century Fox owns a lot of media platform, making it easier for them to promote their media products. 20th Century Fox have produced very successful films such as Planet of the Apes, Ice Age and Taken.  Also many TV series you may be familiar with such as, The Simpsons, Futurarma, New Girl and How I met your mother. 20th Century Fox target audience is international meaning its or mainstreamers and mass. However the type of genre they include in films and TV series can be aimed to children and families gives them a wider audience, making the company more successful.


 





Market Position

20th Century Fox is obviously a successful company, there's no doubt about that. However, we need to find ways to prove that 20th century fox is a successful company. One way we can do this is by researching Gross profit margin. This means how much money the company makes on products. One of 20th Century Fox most successful film was Avatar, which cost a whopping $760,507625, however made $2,787,965,087. Another very successful film produced by 20th Century Fox is Star Wars: Episode 1- The Phantom Menace. This film cost $474, 544, 677 and made $1,027, 044, 677. TV series that 20th Century Fox have been successful include Modern Family, which has 11.91 million views in 2014. Another way to found out if your company is successful is to look at how successful the company’s subsidiaries are. Now 20th Century Fox has a lot of subsidiaries, which are used as vertical integration so that they can promote and distribute their products. 20th Century Fox subsidiaries are very successful at what they do, as they successfully distribute products made by 20th Century. One of 21st Century Fox subsidiaries, Sky, is a very successful TV broadcast as it is Europe's leading entertainment company. 20th Century Fox are successful internationally; they have the ability to distribute their media products across the world, creating a bigger audience range for themselves.

Competitors

20th Century Fox main competitors are The Walt Disney, Metro-Goldwyn-Mayer Studios Inc. and Columbia TriStar Motion Picture Group. 21st Century Fox stands out from their competitors because of their highly successful gross profit margin; however there competitors share similar audience profiles and genres of products which make it harder to compete with.


The Walt Disney

Walt Disney Company is an American diversified multinational mass media and entertainment and conglomerate headquarters. It is very successful in what media products they produce such as film, TV series, Music, radio and even has theme parks in Florida, California and Paris. It is the world’s 2nd largest broadcasting and Cable Company, in terms of revenue. Walt Disney is very similar to 20th Century Fox in terms of the media products produce by the two. They are both internationally successful and have the same target audience, mass. By these two companies having the same audience makes them rivals, as well as producing the same media products. Walt Disney is best known for their themes parks, memorable characters and animation that they produce, this is why Walt Disney is so successful. Whereas 20th Century Fox are more specialised in action films, such as taken, which helps to give 20th Century Fox a wider audience. Both Disney and 20th Century fox have many successful subsidiaries. The Walt Disney's subsidiaries are, Walt Disney Pictures, Walt Disney Animation Pictures, Pixar, Marvel Studios, Radio Disney, The Muppets Studios and Walt Disney Theatrical.

Metro-Goldwyn-Mayer Studios Inc.


Metro-Goldwyn is an American media company, involved primarily in the production and distribution, of feature films and television programmes. Metro-Goldwyn have 2 subsidiaries, United Artists Media Group, Orion Pictures. In a way you could say that 20th century Fox is more successful with the amount of Subsidiaries they own, as this means they can distribute their media products more efficiently. Successful media products Metro-Goldwyn include James Bonds movies, The Hobbit, Wizard of Oz and 21 Jump Street. The mascot Leo the Lion helps to make the company memorable. However Skyfall is now owned by Sony.


Columbia TriStar Motion Picture Group



Columbia TriStar Motion Pictures Group is an American film production company. It is owned by a conglomerate company called Sony, as well as wing joint ventures together. Columbia has produced films such as Spider man 1, 2, 3, 22 Jump Street, Grownups and Hancock. Columbia is owned by Sony and is a subsidiary of the Japanese conglomerate Sony. Columbia and Metro-Goldwyn joint together and collaborated to produce the film Skyfall.