Wednesday, 9 September 2015

LO1- Task 1: Ownership of 21st Century Fox


Owner Ship script



Hey guys, my names Lauren Baxter and I work for a company called Education Wise. You lucky people have got me to inform and teach you about the wonderful aspects of media! We are going to be studying about the global American film studio 20th Century Fox, owned by Rupert Murdoch. You will be very familiar with films made by this company such as, the first two Star wars, Titanic and Fault In Our Stars. 20th Century Fox is a commercial company, meaning they make products for money.


20th Century Fox is owned by Rupert Murdoch, as well as him owning News cooperation, this is an example of cross media ownership. 20th Century Fox is a conglomerate; this is a company that is run by other/smaller companies which are called subsidiaries. The opposite of a conglomerate is an independent company. Warp is an Independent company. This basically means that the company works for themselves. 20th Century's Fox subsidiaries include, Fox Home Entertainment, 20th Century Fox TV and 20th Century Fox Pictures. Think of it as a terry's chocolate orange, its a huge orange made it up of other pieces, plus there not all the same size! The structure of 20th Century Fox, is done by the subsidiaries. 20th Century fox will produce and create the film, Film Production cycle and Film Process Cycle and then the subsidiaries will distribute the media product helping to promote it. Cross media ownership is the ownership of multiple media businesses by a person or a corporation. 20th Century Fox own a film production company and a Television company (20th Century Fox Television). There are other media companies that have cross media ownership, for example BBC. BBC work with a lot of media platforms such as Radio, TV and online. BBC are a public service broadcaster. This means that they are funded by the public and are TV license fees. This is very important to independent companies such as Warp as this means they can distribute their products through BBC. This is an example of Joint venture, which basically means two companies that are not owned together/part of the same company.


Operating Models
  


There are two types of integration, vertical and horizontal. Horizontal integration is where a company works together to cross promote a product. The effect of this is called synergy. If you don't know what synergy means its basically the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts. Right now some more useful key terms for you to use! Affiliate is a company that isn't owned by the company but works beside them. An example of this is Dream Works and 20th Century Fox. Joint Venture is two companies that are not owned together/part of the same company. An example of this would be Warp and Film 4.

For a media product to work efficiently and get to an audience successfully it needs to follow these steps, which is called PDE. First of all production, which is the making of the project. Then distribution, this means making it available / marketing and advertising. When distributing a media product the subsidiaries are needed, as the product will need to be promoted to an audience by numerous ways. For example, gaming, magazine, newspaper, TV, cinema and Radio. In a conglomerate company the subsidiaries that work for them will be specialised in those areas of work, so that they can promote the product. The last step for the media product to be successful is exchange, which is audience consumption. Now Vertical integration is the ability for a company to control, distribution and exchange of its products, examples of this include 20th Century Fox and Sony which are both conglomerate companies. Film Production Cycle is ways in which the company controls the three main stages of the film production process through having complete control over PDE. You first start with Pre-production; this is organising/planning, cast, location scouting, script writing props, budgets, set design and directors. Then production which is the making of the media product, recording scenes, acting, dress fitting, make up, lighting, sound, on set effects (Pyrotechnics) and prosthetic. Finally onto editing/finalizing, creating trailer, editing scenes, CGI (Computer generated imagery), Chroma key, composing, audio editing, special effects and music effects.

Products

The term production means what the company produces. 20th Century Fox is a subsidiary of 21st Century Fox, which owns, Sky, radio, Fox News and Star. 20th Century Fox own many subsidiaries on different media platforms such as, 20th Century Fox Home Entertainment, 20th Century Fox Television, Blue Sky's Studio, Fox Home and DVD/Blu-Ray. So this should explain to you that 20th Century Fox owns a lot of media platform, making it easier for them to promote their media products. 20th Century Fox have produced very successful films such as Planet of the Apes, Ice Age and Taken.  Also many TV series you may be familiar with such as, The Simpsons, Futurarma, New Girl and How I met your mother. 20th Century Fox target audience is international meaning its or mainstreamers and mass. However the type of genre they include in films and TV series can be aimed to children and families gives them a wider audience, making the company more successful.


 





Market Position

20th Century Fox is obviously a successful company, there's no doubt about that. However, we need to find ways to prove that 20th century fox is a successful company. One way we can do this is by researching Gross profit margin. This means how much money the company makes on products. One of 20th Century Fox most successful film was Avatar, which cost a whopping $760,507625, however made $2,787,965,087. Another very successful film produced by 20th Century Fox is Star Wars: Episode 1- The Phantom Menace. This film cost $474, 544, 677 and made $1,027, 044, 677. TV series that 20th Century Fox have been successful include Modern Family, which has 11.91 million views in 2014. Another way to found out if your company is successful is to look at how successful the company’s subsidiaries are. Now 20th Century Fox has a lot of subsidiaries, which are used as vertical integration so that they can promote and distribute their products. 20th Century Fox subsidiaries are very successful at what they do, as they successfully distribute products made by 20th Century. One of 21st Century Fox subsidiaries, Sky, is a very successful TV broadcast as it is Europe's leading entertainment company. 20th Century Fox are successful internationally; they have the ability to distribute their media products across the world, creating a bigger audience range for themselves.

Competitors

20th Century Fox main competitors are The Walt Disney, Metro-Goldwyn-Mayer Studios Inc. and Columbia TriStar Motion Picture Group. 21st Century Fox stands out from their competitors because of their highly successful gross profit margin; however there competitors share similar audience profiles and genres of products which make it harder to compete with.


The Walt Disney

Walt Disney Company is an American diversified multinational mass media and entertainment and conglomerate headquarters. It is very successful in what media products they produce such as film, TV series, Music, radio and even has theme parks in Florida, California and Paris. It is the world’s 2nd largest broadcasting and Cable Company, in terms of revenue. Walt Disney is very similar to 20th Century Fox in terms of the media products produce by the two. They are both internationally successful and have the same target audience, mass. By these two companies having the same audience makes them rivals, as well as producing the same media products. Walt Disney is best known for their themes parks, memorable characters and animation that they produce, this is why Walt Disney is so successful. Whereas 20th Century Fox are more specialised in action films, such as taken, which helps to give 20th Century Fox a wider audience. Both Disney and 20th Century fox have many successful subsidiaries. The Walt Disney's subsidiaries are, Walt Disney Pictures, Walt Disney Animation Pictures, Pixar, Marvel Studios, Radio Disney, The Muppets Studios and Walt Disney Theatrical.

Metro-Goldwyn-Mayer Studios Inc.


Metro-Goldwyn is an American media company, involved primarily in the production and distribution, of feature films and television programmes. Metro-Goldwyn have 2 subsidiaries, United Artists Media Group, Orion Pictures. In a way you could say that 20th century Fox is more successful with the amount of Subsidiaries they own, as this means they can distribute their media products more efficiently. Successful media products Metro-Goldwyn include James Bonds movies, The Hobbit, Wizard of Oz and 21 Jump Street. The mascot Leo the Lion helps to make the company memorable. However Skyfall is now owned by Sony.


Columbia TriStar Motion Picture Group



Columbia TriStar Motion Pictures Group is an American film production company. It is owned by a conglomerate company called Sony, as well as wing joint ventures together. Columbia has produced films such as Spider man 1, 2, 3, 22 Jump Street, Grownups and Hancock. Columbia is owned by Sony and is a subsidiary of the Japanese conglomerate Sony. Columbia and Metro-Goldwyn joint together and collaborated to produce the film Skyfall.





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